Herbal Tea Market Research Report 2025
Herbal Tea Market Global Industry Analysis and Forecast (2025-2032) By Type (Cinnamon, Dandelion, Chamomile, Ginger, Turmeric, Blends, Others), Application (Commercial Consumption and Individual Consumption), Raw Material (Green Tea, Black Tea, and Yellow Tea), Packaging Type (Loose Tea, Paper Pouches, Tea Bags, Carton Packs, and Can Packaging), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online, and Others), and Region
Herbal Tea Market Synopsis:
Herbal Tea Market Size Was Valued at USD 2785.16 Million in 2024, and is Projected to Reach USD 4329.76 Million by 2032, Growing at a CAGR of 5.67% from 2025-2032.
Herbal tea, or tisanes, is created by infusing dried flowers, fruits, spices, or herbs in hot water, making it different from teas derived from the Camellia sinensis plant. Herbal teas are caffeine-free by nature and are renowned for their diverse range of flavours and supposed health advantages. Increased demand for nature-based wellness has driven the popularity of herbal teas worldwide.
The market for herbal teas is largely influenced by the increasing demand for health and wellness solutions, with customers looking for digestive care, stress relief, immune system support, and mental clarity. Products containing organic and sustainably sourced ingredients are particularly attractive to environmentally aware consumers. Conventional medicine practices also drive the popularity of herbal teas worldwide. Consumer demand is certainly higher for tea, especially green tea, but at the same time, there is growth due to the popularity of herbal teas in various markets in Europe. The bibliographic analysis by Taylor & Francis Group of the selected papers, it emerges that the sustained interest is reflected in the market valuation, which indicates that the herbal tea market was valued at USD 2.5 billion in 2022.
The Top Active Players Involved Are:
“Adagio Teas (USA), Apeejay Surrendra Group (India), Associated British Foods PLC (UK), Bigelow Tea (USA), Goodwyn Tea (India), Green Earth Products Pvt. Ltd (India), Hain Celestial Group (USA), Hindustan Unilever Ltd. (India), Kannu Ki Chai Private Limited (India), Martin Bauer Group (German), Mothers Parkers Tea (Canada), Numi, Inc. (USA), Organic India Pvt. Ltd. (India), Pukka Herbs Limited (USA), Rare Tea (UK), Tata Consumer Products (India), Yogi Tea (USA), Yorkshire (UK), and Other Active Players.”
Herbal Tea Market Growth and Trend Analysis:
Growth Driver Growing Awareness of Health and Wellbeing
- The growing global focus on wellness and health is one of the primary drivers behind the herbal tea market. Consumers are seeking natural products to aid in digestion, stress relief, and immunity, as well as adopting preventive health measures.
- Herbal teas are becoming a staple in daily life as consciousness of holistic health increases, especially in the aftermath of the epidemic. Herbal tea demand is consistently rising across various age groups because of the appeal of natural remedies as well as increasing consciousness of food and lifestyle habits.
Limiting Factor Insufficient Scientific Confirmation
- The herbal tea market is greatly impaired by the reality that numerous health claims are not supported by science. While anecdotal experience and traditional wisdom indicate that multiple herbal teas may assist with immunity, digestion, or stress, the absence of rigorous clinical research may cause customers to be leery.
- Customer trust can also be broken at times due to concerns about product authenticity, adulteration, and uniformity in herbal sources, which limits market penetration, particularly by consumers who are health-conscious yet scientifically aware.
Expansion Opportunity Customised and Useful Herbal Teas
- The development of personalized and beneficial herbal tea combinations offers a new opportunity. Companies can play with individualised formulas since consumers are more seeking solutions that are specific to their own health needs, for example, supporting the gut, enhancing mental clarity, or enhancing sleep quality.
- Furthermore, advances in organic and sustainable agriculture provide a unique chance to produce high-quality, ethically made herbal teas appealing to consumers concerned about the environment. Companies that incorporate sustainability, quality, and customisation will likely thrive in this growing market.
Challenge Barrier Market Saturation And Intense Competition
- Market fragmentation and intense competition are among the serious problems confronting the herbal tea sector. Since barriers to entry are low, the market is flooded with small and local businesses that often lead to downward pressure on prices and an oversaturation of products.
- Complexity is also added by shifting customer preferences, cultural differences in tea consumption, and the popularity of other health beverages such as kombucha and infused waters. Firms need to have uniform quality on global markets and balance innovation and originality if they are to thrive.
Herbal Tea Market Segment Analysis:
Herbal Tea Market is segmented based on Type, Application, Raw material, Packaging type, Distribution channel and Region
By Raw material, the Green Tea Segment is expected to dominate the Market During the Forecast Period
- The green tea segment is likely to lead the market throughout the forecast period as consumer interest in antioxidant-rich, metabolism-stimulating beverages continues to surge. Green herbal tea, which is loaded with polyphenols, catechins, and vitamins, resonates with consumers looking for immunity support, weight management, and digestive health.
- The worldwide trend toward functional teas has further spurred innovation, with companies adding botanicals such as ginseng, moringa, and matcha to complement nutritional and sensory profiles. Asia-Pacific, specifically China, Japan, and India, is still the biggest market, driven by robust traditional consumption and growing health consciousness.
By Application, the Individual Consumption Segment Held the Largest Share in 2024
- The Individual Consumption category commanded the majority share in the herbal tea industry as a result of rising health awareness and life patterns changing to preventive well-being.
- Herbal teas were in increased demand from customers for their routine personal use to increase immunity, help in digestion, ease stress, and support relaxation.
- Ready availability of a variety of herbal teas on the internet, in supermarkets, and speciality health food stores allowed consumers to try and use these products regularly. Also, the growing demand for clean-label, organic, and sustainably sourced products was well in line with consumer interest in at-home self-care solutions.
Herbal Tea Market Regional Insights:
Asia Pacific is Expected to Capture the Largest Market Share During the Forecast Period
- The Asia-Pacific will lead the market for herbal teas during the forecast period, courtesy of a synergistic combination of traditional tea heritage, rising consumer health awareness, and higher volumes of tea growth in markets such as China, Japan, and India. In the region's markets, herbal teas are becoming increasingly popular, driven by consumer demand for products with anti-ageing, cleansing, and overall wellness benefits that cut across demographics.
- China, specifically, will be at the forefront of growth, led by the growth of tea retail stores, robust cultural demand for herbal drinks, and government support for tea farming. Moreover, the increasing popularity of premium, organic, and functional herbal teas is in line with the region's changing consumer interest in preventive health and clean-label products.
Herbal Tea Market Active Players:
- Adagio Teas (USA)
- Apeejay Surrendra Group (India)
- Associated British Foods PLC (UK)
- Bigelow Tea (USA)
- Goodwyn Tea (India)
- Green Earth Products Pvt. Ltd (India)
- Hain Celestial Group (USA)
- Hindustan Unilever Ltd. (India)
- Kannu Ki Chai Private Limited (India)
- Martin Bauer Group (German)
- Mothers Parkers Tea (Canada)
- Numi, Inc. (USA)
- Organic India Pvt. Ltd. (India)
- Pukka Herbs Limited (USA)
- Rare Tea (UK)
- Tata Consumer Products (India)
- Yogi Tea (USA)
- Yorkshire (UK)
- Other Active Players
Key Industry Developments in the Herbal Tea Market:
- In October 2024, Celestial Seasonings expanded its tea lineup by launching two new caffeine-free herbal teas: Lemon Honey Drop and Sleepytime® Biotin Beauty Rest. The new blends offered functional benefits like vitamin C and biotin, catering to wellness-focused consumers. The company highlighted its commitment to delivering exceptional flavour with added health support. Both teas became available nationwide at major retailers, priced at $3.59 and $4.99, respectively.
- In June 2023, Bigelow Tea expanded its Signature Line by launching three new blends: Peak Energy™ Black Tea, Whispering Wildflowers™ Herbal Tea, and Ginger Honey Herbal Tea. Each tea featured added functional ingredients like L-Theanine or Zinc to support energy, relaxation, and immunity. The company emphasised meeting consumer demand for flavorful teas with health benefits. The new products became available both in stores and online at a suggested price of $3.49.
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Herbal Tea Market |
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Base Year: |
2024 |
Forecast Period: |
2025-2032 |
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Historical Data: |
2018 to 2024 |
Market Size in 2024: |
USD 2785.16 Mn. |
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Forecast Period 2025-32 CAGR: |
5.67% |
Market Size in 2032: |
USD 4329.76 Mn. |
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Segments Covered: |
By Type |
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By Application |
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By Raw Material |
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By Packaging Type |
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By Distribution Channel |
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By Region |
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Growth Driver: |
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Limiting Factor |
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Expansion Opportunity |
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Challenge Barrier |
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Companies Covered in the Report: |
Adagio Teas (USA), Apeejay Surrendra Group (India), Associated British Foods PLC (UK), Bigelow Tea (USA), Goodwyn Tea (India), and Other Active Players |
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Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics and Opportunity Analysis
3.1.1 Growth Drivers
3.1.2 Limiting Factors
3.1.3 Growth Opportunities
3.1.4 Challenges and Risks
3.2 Market Trend Analysis
3.3 Industry Ecosystem
3.4 Industry Value Chain Mapping
3.5 Strategic PESTLE Overview
3.6 Porter's Five Forces Framework
3.7 Regulatory Framework
3.8 Pricing Trend Analysis
3.9 Intellectual Property Review
3.10 Technology Evolution
3.11 Import-Export Analysis
3.12 Consumer Behavior Analysis
3.13 Investment Pocket Analysis
3.14 Go-To Market Strategy
Chapter 4: Herbal Tea Market by Type (2018-2032)
4.1 Herbal Tea Market Snapshot and Growth Engine
4.2
Frequently Asked Questions
What is the Forecast Period Covered in the Herbal Tea Market Research Report?
The projected forecast period for the Herbal Tea Market Research Report is 2025-2032.
Who are the Key Players in the Herbal Tea Market?
Adagio Teas (USA), Apeejay Surrendra Group (India), Associated British Foods PLC (UK), Bigelow Tea (USA), Goodwyn Tea (India), Green Earth Products Pvt. Ltd (India), Hain Celestial Group (USA), Hindustan Unilever Ltd. (India), Kannu Ki Chai Private Limited (India), Martin Bauer Group (German), Mothers Parkers Tea (Canada), Numi, Inc. (USA), Organic India Pvt. Ltd. (India), Pukka Herbs Limited (USA), Rare Tea (UK), Tata Consumer Products (India), Yogi Tea (USA), Yorkshire (UK), and Other Active Players.
How is the Herbal Tea Market segmented?
The Herbal Tea Market is segmented into Type, Application, Raw material, Packaging type, Distribution channel and Region. By Type, the market is categorized into Cinnamon, Dandelion, Chamomile, Ginger, Turmeric, Blends, and Others. By Application, the market is categorized into Commercial Consumption and Individual Consumption. By Raw material, the market is categorized into Green Tea, Black Tea, and Yellow Tea. By Packaging type, the market is categorized into Loose Tea, Paper Pouches, Tea Bags, Carton Packs, and Can Packaging. By Distribution channel, the market is categorized into Supermarkets and Hypermarkets, Convenience Stores, Speciality Stores, Online, and Others. By Region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Russia; Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; The Netherlands; Italy;; Spain; Rest of Western Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC), Middle East & Africa (Türkiye, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa), South America (Brazil; Argentina, etc.).
What defines the Herbal Tea Market?
Herbal tea, or tisanes, is created by infusing dried flowers, fruits, spices, or herbs in hot water, making it different from teas derived from the Camellia sinensis plant. Herbal teas are caffeine-free by nature and are renowned for their diverse range of flavours and supposed health advantages.
What is the market size of the Herbal Tea Market?
Herbal Tea Market Size Was Valued at USD 2785.16 Million in 2024, and is Projected to Reach USD 4329.76 Million by 2032, Growing at a CAGR of 5.67% from 2025-2032.
