Air Fryer Market Research Report 2024
Air Fryer Market Global Industry Analysis and Forecast (2024-2032) By Type (Drawer Type, Lid Type), Function (Manual, Digital), Price Range (Low, Medium, High), Distribution Channel (Speciality Stores, Supermarkets/Hypermarkets, E-Commerce, Retail Stores), End-User (Residential, Commercial), And Region
Air Fryer Market Synopsis
Air Fryer Market Size Was Valued at USD 8750.23 Million in 2023 and is Projected to Reach USD 16359.59 Million by 2032, Growing at a CAGR of 7.2% From 2024-2032.
An air fryer is a compact convection oven that is utilized as a substitute for deep frying to fry food with less oil.
- The cooking chamber of the air fryer gives heat from a heating element located close to the food. A device then circulates the warm air throughout the food. The temperature in an air fryer change based on the specific model. By the usage of Air Fryers, very little amount of oil is used hence it uses less fat and lowers calories instead, thus helping in weight management and improving health.
- Air fryers can be used to fry foods such as chicken, fish, and vegetables, without the need for excess oil. Deep-frying involves heating a large deep pan of oil at a high temperature, where the oil can spill, from where this Air Fryer may pose a safer way of cooking and avoiding from risks.
- It May also preserve nutrients like vitamin C as well as numerous protective plant compounds, called polyphenols, which keep our body energetic and fit. It also reduces the release of acrylamide, the compound found most in deep-fried food which is a carcinogen.
- They can also be used to bake cakes, muffins, and other baked goods with very little amount of oil or no oil, and used to reheat leftovers like pizza, fries, and chicken wings, which results in crispy and delicious results. They also act as a dehydrating agent which can be used to dehydrate fruits, veggies, beef jerky, and other snacks.
- They can function for the preparation of grill, and cooking foods such as burgers, hot dogs, and kebabs. Some of the Air dryers also have the function of toasting, which can be used to toast bread, bagels, and English muffins.
Top Active Players Involved Are:
“Philips (Netherlands), Ninja (USA), COSORI (China), Instant Pot (Canada), NuWave (USA), GoWISE USA (USA), BLACK+DECKER (USA), Chefman (USA), T-fal (France), Cuisinart (USA), Dash (USA), Hamilton Beach (USA), Bella (USA), Elite Platinum (USA), Kalorik (USA), Gourmia (USA), Farberware (USA), Russell Hobbs (United Kingdom), Swan (United Kingdom), De'Longhi (Italy), Breville (Australia), Tower (United Kingdom), Arzum (Turkey), Lakeland (United Kingdom), Tristar (Netherlands) and Other Active Players.”
- The Revenue of Air Fryer in 2018 was 1.47 billion U.S dollars, in 2023 the value was 5.67 billion U.S dollars, where it has increased by around 4.2 billion U.S dollars.
Source: Company Database
Air Fryer Market Trend Analysis
Growth in Awareness Regarding Health and Wellness
- Air fryers work by circulating hot air around a food item to create the same crispiness as in traditional fried foods as air fryers use only a small amount of oil compared to deep fryers, individuals can enjoy a healthier meal with comparable tastes and consistencies.
- Consuming more fried foods is directly associated with an increased risk of obesity. This is because deep-fried foods often have a high content of fat and calories. Changing from foods that are deep-fried to foods that are air-fried and decreasing the consumption of unhealthy oils can help in losing weight.
- The more oil in cooking food may lead to the formation of harmful substances like acrylamide. The formation of this compound occurs in specific foods when using high-heat cooking techniques like deep frying, which can increase the risk of various cancers like endometrial, ovarian, pancreatic, breast, and esophageal cancer, where this can be prevented by using Air Fryers.
- The air fryer market has also benefited from the growing trend of home cooking. As people strive to prepare meals in their kitchens, which are easy and convenient So, they are more likely to invest in appliances that offer healthier cooking options. Hence, in this way, Growth in Awareness Regarding Health and Wellness acts as a driver in the Air-Fryer Market.
Opportunity
Rise In E-Commerce Platforms
- Online shopping websites have made air fryers readily available to customers all over the globe. E-commerce enables customers to shop for air fryers in the convenience of their own homes, breaking free from the constraints of traditional physical stores.
- These Platforms provide a wide range of air fryer models from various brands, that allow customers to choose from a diverse selection. Customers can easily choose the characteristics, specs, costs, and feedback from other buyers to buy.
- They also have competitive pricing within the air fryer industry to make customers and frequently provide sales, bundled offers, and marketing initiatives. This competition in pricing benefits customers by offering them cheaper choices.
- They also provide the feature of customer reviews and ratings for air fryers, providing valuable feedback and insights for potential buyers who are going to buy, they provide convenience and doorstep delivery, making the purchase process to make easy for customers. Hence in this way, Rise In E-Commerce Platforms acts as an opportunity in the Air-Fryer Market.
Air Fryer Market Segment Analysis:
Air Fryer Market is Segmented on the basis of Type, Function, Price Range, Distribution Channel, and End-User.
By Function, Digital Segment Is Expected to Dominate the Market During the Forecast Period
- Digital air fryers have advanced functions and digital controls like Touch panels, LED displays, pre-set cooking options, variable temperature settings, and personalized timers that provide improved accuracy and convenience.
- This segment also includes pre-programmed cooking modes for different foods like chicken, fries, vegetables, and desserts. This automated system assists users in obtaining reliable and perfectly cooked outcomes by setting the optimal cooking conditions, such as time and temperature.
- They provide easy operation by utilizing intuitive digital interfaces like touch panels which makes it simple to navigate and control the cooking settings when compared to the manual method.
- They often have auto-shut-off timers and overheat protection mechanisms. These features ensure that the cooking process is safe and prevent accidents or damage.
- They provide accurate temperature management, enabling users to adjust precise temperatures according to their specific cooking needs. Users can cook the food evenly without any disruptions. Hence in this way, the Digital Segment is expected to dominate the Air Fryer Market.
By End-User, Residential Segment Held the Largest Share In 2023
- Increasing consumer awareness of health benefits has led to substantial growth in the air fryer market within the residential segment. Air fryers offer a healthier option than the usual deep-frying method by requiring very little or no oil to produce crispy and tasty dishes.
- Air fryers are very easy to use and flexible in-home kitchens. They are versatile for preparing various meals like fries, chicken wings, veggies, fish, and even desserts. Because of their small size and user-friendly features, they are mostly preferred.
- They offer an affordable cooking option for homemakers by the use of hot air circulation technology, where less oil is needed than in traditional frying methods, which leads to decreased oil consumption and cost savings.
- The worldwide movement towards urbanization has resulted in decreased living spaces and smaller households. Urban residents frequently lack kitchen space at home, so they desire effective cooking options. Air fryers, equipped with their smaller size and versatile functions, are an ideal option for compact kitchens. Hence in this way Residential Segment can be dominated in the Air-Fryer Market.
Air Fryer Market Regional Insights:
Western Europe is Expected to Dominate the Market Over the Forecast Period
- In Western Europe, there is an increasing focus on health and wellness Consumers are becoming more aware of their dietary decisions and are choosing healthier ways of cooking. Air fryers provide a healthier option for deep-frying by cutting down on the quantity of oil required for cooking.
- Air fryers allow you to enjoy fried foods while decreasing the amount of fat. Hot air circulation is utilized to cook food, removing the necessity for an excessive amount of oil which keeps fit and healthy.
- Continuous technological advancements in Western Europe are leading Manufacturers to add features such as adjustable temperature control, built-in timers, and preset cooking programs to improve both convenience and cooking accuracy.
- They provide a diverse selection of air fryer choices in terms of size, capacity, and features. Hence, Consumers have a variety of options, from small models for tiny households to larger models for bigger families.
- The changing pattern of Lifestyle, and high disposable income levels, is also allowing consumers to invest in premium kitchen appliances like air fryers. Hence, in this way, North America acts as a dominating region in the Air-Fryer Market.
Air Fryer Market Active Players
- Philips (Netherlands)
- Ninja (USA)
- Cosori (China)
- Instant Pot (Canada)
- Nuwave (USA)
- Gowise (USA)
- Black+Decker (USA)
- Chefman (USA)
- T-Fal (France)
- Cuisinart (USA)
- Dash (USA)
- Hamilton Beach (USA)
- Bella (USA)
- Elite Platinum (USA)
- Kalorik (USA)
- Gourmia (USA)
- Farberware (USA)
- Russell Hobbs (United Kingdom)
- Swan (United Kingdom)
- De'longhi (Italy)
- Breville (Australia)
- Tower (United Kingdom)
- Arzum (Turkey)
- Lakeland (United Kingdom)
- Tristar (Netherlands), and Other Active Players
Key Industry Developments in the Air Fryer Market:
- In March 2024, Zep(R) Launched a free Air Fryer & Oven Cleaner for the Modern Kitchen; Now Available Throughout the Midwest at the Leading Home Improvement Store Menards. This Fume Free Air Fryer & Oven Cleaner simplifies cleaning these appliances with a quick spray and wipe after use.
- In March 2024, Gourmia, a leader in innovative countertop kitchen appliances, announced the launch of Versia, an all-in-one Air Fryer, Grill, Panini Maker, and Multicooker, at the upcoming Inspired Home Show 2024. With the boasting 14 One-Touch Cooking Functions, is poised to revolutionize meal preparation for busy cooks while streamlining kitchen counter space.
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Air Fryer Market |
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Base Year: |
2023 |
Forecast Period: |
2024-2032 |
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Historical Data: |
2017 to 2023 |
Market Size in 2023: |
USD 8750.23 Mn. |
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Forecast Period 2024-32 CAGR: |
7.2 % |
Market Size in 2032: |
USD 16359.59 Mn. |
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Segments Covered: |
By Type |
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By Function |
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By Price Range |
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By End-User |
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By Region |
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Key Market Drivers: |
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Key Market Restraints: |
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Companies Covered in the report: |
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Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: Air Fryer Market by By Type
4.1 Air Fryer Market Snapshot and Growth Engine
4.2 Air Fryer Market Overview
4.3 Drawer Type
4.3.1 Introduction and Market Overview
4.3.2 Historic and Forecasted Market
Frequently Asked Questions
What would be the forecast period in the Air Fryer Market research report?
The forecast period in the Air Fryer Market research report is 2024-2032.
Who are the key players in the Air Fryer Market?
Philips (Netherlands), Ninja (USA), COSORI (China), Instant Pot (Canada), NuWave (USA), GoWISE USA (USA), BLACK+DECKER (USA), Chefman (USA), T-fal (France), Cuisinart (USA), Dash (USA), Hamilton Beach (USA), Bella (USA), Elite Platinum (USA), Kalorik (USA), Gourmia (USA), Farberware (USA), Russell Hobbs (United Kingdom), Swan (United Kingdom), De'Longhi (Italy), Breville (Australia), Tower (United Kingdom), Arzum (Turkey), Lakeland (United Kingdom), Tristar (Netherlands) and Other Active Players.
What are the segments of the Air Fryer Market?
The Air Fryer Market is segmented into Type, Function, Price Range, Distribution Channel, End-User, and region. By Type, the market is categorized into Drawer Type, Lid Type. By Function, the market is categorized into Manual and digital. By Price Range, the market is categorized into Low, Medium, and High. By Distribution Channel, the market is categorized into Specialty Stores, Supermarkets/Hypermarkets, E-Commerce, and Retail Stores. By End-User, The Market Is Categorized into Residential and commercial. By region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; Netherlands; Italy; Russia; Spain; Rest of Western Europe), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
What is the Air Fryer Market?
An air fryer is a compact convection oven that is utilized as a substitute for deep frying to fry food with less oil.
How big is the Air Fryer Market?
Air Fryer Market Size Was Valued at USD 8750.23 Million in 2023 and is Projected to Reach USD 16359.59 Million by 2032, Growing at a CAGR of 7.2% From 2024-2032.
