Women Activewear Market Research Report 2025

Women Activewear Market Synopsis:

Women Activewear Market Size Was Valued at USD 190.93 Billion in 2024, and is Projected to Reach USD 290.95 Billion by 2032, Growing at a CAGR of 5.28% from 2025-2032.

The women's activewear refers to the sector of the apparel industry that specializes in clothing designed for physical activities such as yoga, running, fitness, sports, and outdoor adventures. Activewear typically includes leggings, sports bras, tank tops, workout shorts, jackets, and other performance-oriented garments. These clothes are designed with materials that offer flexibility, breathability, moisture-wicking properties.These garments are designed to enhance the comfort and flexibility needed during physical activities like running, yoga, gym workouts, and sports. The fabrics used in activewear, keep the body cool and dry by drawing sweat away from the skin, which helps improve performance and prevent discomfort during exercise. Activewear is beneficial because it contributes to a more active and healthier lifestyle. With the rise in fitness trends and wellness culture, women are increasingly incorporating activewear into their daily wardrobes, not only for exercise but also for casual and athleisure wear.

The women’s activewear is driven by several key factors that reflect changing consumer preferences and lifestyle trends, increasing demand for clothing designed to support workouts, sports, and outdoor activities. Technological advancements in fabrics, such as moisture-wicking, breathable, and antimicrobial materials, make activewear more functional and comfortable, appealing to women who prioritize performance. Thus, the market studied is expected to grow due to the abovementioned factors.The bar graph below shows the percentage of Canadian women reporting weekly informal sport participation by age group in 2024, highlighting a clear trend as age increases, participation rates decline. The highest participation is seen in the 6 to 8 age group (83%), followed by 9 to 12 (76%), with a steady decline through 13 to 15 (65%), 16 to 18 (64%), and continuing into adulthood—19 to 26 (59%) and 27 to 34 (56%).

Source- Canadian Women and Sport

The bar graph above shows the percentage of Canadian women reporting weekly informal sport participation by age group in 2024, highlighting a clear trend as age increases, participation rates decline. The highest participation is seen in the 6 to 8 age group (83%), followed by 9 to 12 (76%), with a steady decline through 13 to 15 (65%), 16 to 18 (64%), and continuing into adulthood—19 to 26 (59%) and 27 to 34 (56%).

Top Active Players Involved Are:

“ActiveWear Manufacturer (USA), Alcis Sports (India), ARGYLE Haus of Apparel (USA), ASICS (Japan), AXBX (Europe), Borelio (Europe), Custom Top (Europe), FUSH (Europe), Hula Global (China), Lorna Jane (Australia), Lululemon Athletica Inc. (Canada), MPY Textile (Europe), P.E Nation (Australia), Prood (Europe), Puma SE (Germany), TAC Apparel (USA), Tex-Mex Manufacturing (Mexico), Thygesan (Vietnam), Wings2Fashion (India), Yotex Apparel (China), Zeria Textile (Europe), Other Active Players”

Women Activewear Market Trend Analysis::

Growth Driver Increasing consumer awareness regarding fitness

• Fitness activities like yoga, running, and gym workouts have become more popular among women as their understanding of health and wellness has grown.
• Fitness wears that merges fashion and function has been in greater demand. Thus, with the growth in fitness culture and wellness culture, women increasingly add activewear to their wardrobes daily, not only for exercise but also for athleisure and casual wear. It has also been fuelled by the increased popularity of fitness influencers, social media platforms, and the greater availability of comfortable and fashionable activewear clothing. However, activewear is viewed as a both a practical and trendy option that represents a lifestyle built around health, comfort, and convenience.

Limiting Factor High Design Costs

• There is a rising market for premium sportswear, many buyers may find the high cost of these items to be prohibitive. Production of high-quality, innovative active wear requires major investment in research and development. Increased manufacturing costs due to utilizing advanced technology and materials are often transferred to consumers.
• Market penetration could be limited by this cost problem, especially where consumers are sensitive to prices. The necessity of sustainable practices, green material, and performance-enhancing elements increases the price. Higher production expenses resulting from the use of sophisticated textiles and technology are frequently passed on to customers.
• Moreover, higher production expenses resulting from the use of sophisticated textiles and technology are frequently passed on to customers. Though higher comfort and longer durability in premium activewear is desirable, its high price tag may restrict its attraction, particularly in developing markets or among price-sensitive consumers.

Expansion Opportunity Rising Demand for Athleisure and Comfort:

• The trend of wearing activewear for everyday casual wear is a major growth driver, offering opportunities for brands to develop stylish and functional pieces that appeal to a broader audience.
• One of athleisure's most appealing characteristics is how wearers can move directly from the exercise class or the run outside into the event without the inconvenience of a second wardrobe. This flexibility is a major reason why the trend shot up so quickly in popularity.
• However, increased emphasis on comfort and wellness, as well as a move towards a more casual, relaxed workplace and social attire, has added to the appeal of athleisure. Athleisure being able to fuse style, comfort, and utility makes it a staple of today's wardrobes.

Challenges Fluctuations in Raw Material Prices

• Manufacturers face difficulties due to price fluctuations, especially for synthetic fibres used in sportswear, such as polyester and nylon. Because of supply chain interruptions and changes in the price of oil globally.
• Additionally, increasing transportation costs and restricted availability of raw materials further compound the uncertainty of production costs. These fiscal constraints compel most businesses to raise prices or absorb increased costs, thereby affecting their market competitiveness and lowering profitability.
• However, Manufacturers have found it challenging to keep steady pricing and profit margins because of this volatility, particularly smaller, regional businesses.