E-Cigarette Kits Market Global Industry Analysis and Forecast (2024-2032) by Product Type (Disposable Model, Rechargeable, Modular, Pod Systems), Battery Mode (Automatic E- Cigarette, Manual E- Cigarette), Distribution Channel (Tobacconist, Hypermarket/Supermarket, Vape Shops, Online), and Region
Published date:
Mar 2025Report ID: 289Number of Pages: 250
E-Cigarette Kits Market Size Was Valued at USD 24.2 Billion in 2023 and is Projected to Reach USD 38.82 Billion by 2032, Growing at a CAGR of 5.39% From 2024-2032.
A collection of devices in an e-cigarette kit heats a liquid solution (e-liquid) to produce vapor for inhalation. Usually, it consists of a battery, a heating element (atomizer), and a container or tank for storing the e-liquid. E-cigarette kits provide a convenient and possibly safer option than conventional tobacco smoking, accommodating different nicotine preferences and usage methods.
E-cigarette kits are widely used by smokers looking for options other than regular cigarettes. Benefits include portability, the ability to customize nicotine levels and flavors, and not having harmful combustion by-products such as tar and carbon monoxide. Individuals who want to quit smoking or cut down on their tobacco consumption are drawn to discreet vaping devices, as they allow users to vape in locations where smoking is not allowed. Numerous health professionals see them as possibly less dangerous than smoking traditional cigarettes, thereby advocating for harm reduction approaches. Furthermore, e-cigarettes could also function as a helpful tool for individuals who are finding it difficult to curb their nicotine dependence, providing a path toward eventually giving up smoking altogether.
Changing consumer preferences for smoke-free options and regulatory changes recognizing their potential to reduce harm. Market trends show a rise in product innovations including longer battery life, improved safety components, and progress in vaporization technology. With increased public knowledge of smoking-related health dangers and regulations ensuring both safety and availability, the e-cigarette industry is forecasted to grow, appealing to a wider range of consumers seeking safer nicotine alternatives.
Top Key Players
Ovale USA (U.S.), Altria Group, Inc. (U.S.), International Vapor Group, Inc. (U.S.), Nicquid (U.S.), Juul Labs, Inc. (U.S.), NJOY (U.S.), Healthier Choices Management Corp. (U.S.), Philip Morris International (Switzerland), British American Tobacco (UK), Ezee e-cigarettes (UK),Imperial Brands plc (UK), J WELL FRANCE (France), Ritchy Group Ltd. (Russia), Vaporesso (China), Innokin Technology (China), Joy Technology Shenzhen Company, Ltd. (China), Japan Tobacco (Japan), and Other Major Players
E-Cigarette Kits Market Trend Analysis
Growing Awareness of Health Risks Associated with Traditional Smoking
The growing awareness of health risks associated with conventional smoking is a major factor driving the growth of the e-cigarette kits market. Promotional efforts raising awareness about the harmful effects of tobacco combustion byproducts such as tar and carbon monoxide have led to a shift towards alternatives such as e-cigarettes, which are seen as potentially safer options. Smokers are increasingly turning to vaping for harm reduction, leading to a rise in demand for e-cigarette kits globally.
For instance, campaigns and educational efforts have highlighted the harmful impact of smoking on lung health and overall health. Due to this, numerous smokers are actively searching for alternatives that reduce exposure to toxic substances. E-cig kits, which deliver nicotine via vaporization not combustion, are being seen more and more as a feasible choice. This change is not solely influenced by personal health worries but is also backed by medical studies highlighting the lower risk of vaping in comparison to traditional smoking methods. As a result, the e-cigarette kits market is set for ongoing expansion due to an increasing number of consumers choosing smoke-free options to improve their health.
Development of New Features, Flavors, and Designs to Diverse Consumer Preference
The introduction of fresh characteristics, tastes, and styles creates a substantial chance for the expansion of the e-cigarette kits industry. Manufacturers are placing more emphasis on creativity to meet the varied demands of consumers, thus broadening their clientèle. Advances in battery technology have resulted in e-cigarette devices that last longer and are more efficient, improving user convenience and satisfaction. Moreover, the incorporation of customizable features like adjustable voltage and temperature control enables users to customize their vaping experience, attracting a wider audience of enthusiasts.
Different flavors are important in attracting users to e-cigarettes by providing a variety of options other than regular tobacco. From sweet and dessert-themed flavors to cool menthol and unique combinations, the selection accommodates various preferences, appealing to both newcomers and experienced vapers. Additionally, changes in device aesthetics mirror both aesthetic choices and enhancements in ergonomics that improve usability and ease of transportation. Sleeker, more compact styles are becoming more popular, attracting users who prioritize discretion and portability. With manufacturers constantly introducing new products, the e-cigarette kits market is poised for expansion. These advancements don't just entice current smokers wanting to make a transition but also interest non-smokers who are fascinated by the customizable and flavorful characteristics of modern e-cigarette products.
E-Cigarette Kits Market Segment Analysis:
E-Cigarette Kits Market Segmented on the basis of Product Type, Battery Mode, and Distribution Channel.
By Product Type, Pod systems segment is expected to dominate the market during the forecast period.
The pod systems category is expected to lead the growth of the e-cigarette kits industry. Consumers are increasingly choosing these compact devices for their easy-to-use design and portability as a convenient vaping option. Market trends show an increasing favor towards pod systems because of their convenience and low-key design, especially attracting beginners and individuals switching from regular cigarettes. The predominance of this segment is driven by technological advancements that have improved battery life and flavor choices, making pod systems a popular option in the e-cigarette industry.
Pod systems are changing the e-cigarette kits market with their adaptable and efficient vaping experience. Their small dimensions and easy-to-use design appeal to a wide range of people, from experienced vapers to beginners. Manufacturers keep enhancing pod systems by adding features like refillable pods and adjustable airflow, making them even more appealing. With the increasing knowledge of consumers about the health and convenience advantages, the pod systems sector is projected to continue its fast development path, impacting the e-cigarette kits market as a whole.
By Distribution Channel, Online segment held the largest share in 2023
The internet sector has become the main catalyst for the growth of the market for e-cigarette kits. This sector, known for its easy online shopping and wide range of products, has claimed the biggest portion of market expansion. Consumers are showing a growing preference for online platforms due to their convenience, which enables them to shop for and buy e-cigarette kits without leaving their homes. The boom of online stores focusing on vaping items has made this trend easier, offering a smooth shopping process and frequently competitive prices in comparison to physical stores.
The prevalence of online commerce mirrors larger changes in consumer habits shifting towards digital platforms for buying products. E-commerce sites and specialized vaping online stores sell a variety of products, such as e-cigarette kits with various features and specifications. This availability has not just increased market expansion but also heightened competition among brands to improve their online visibility and customer interaction tactics. With the increasing popularity of online shopping due to its convenience and wider range of products, the online sector is expected to maintain its dominant role in influencing the future growth of the e-cigarette kits market.
E-Cigarette Kits Market Regional Insights:
North America is Expected to Dominate the Market Over the Forecast period
North America is set to lead the e-cigarette kits market in the upcoming years. The area is anticipated to have a crucial influence on boosting growth due to rising consumer usage and government backing for vaping items. Factors like increasing awareness of the negative impacts of regular smoking and the trend towards less harmful options are playing a major role in driving the growth of the market. Furthermore, market demand is being driven by technological advancements and innovations in e-cigarette designs and functionalities.
It is expected that the North American market for e-cigarette kits will continue to be in the top position by utilizing strategic marketing strategies and offering a variety of products. Manufacturers are concentrating on improving product attractiveness through incorporating advanced features and ensuring adherence to changing regulatory standards. Furthermore, the availability of experienced companies and strong distribution channels is making it easier to obtain e-cigarette products in the area. As North America leads the way in shaping the e-cigarette industry, driven by innovation and regulatory changes, consumer preferences are increasingly focused on healthier lifestyle choices.
Key Industry Developments in the E-Cigarette Kits Market:
In June 2023, Imperial Brands plc announced the acquisition of nicotine pouches from TJP Labs to make a foray into the U.S. oral market. The acquisition will enable ITG Brands, the company’s U.S. operation, to offer 14 different product types in a pouch that performs well in consumer testing. Through this acquisition, TJP Labs aims to reinforce its commitment to developing products that promote global harm reduction, customer choice, and flexibility
E-Cigarette Kits Market
Base Year:
2023
Forecast Period:
2024-2032
Historical Data:
2017 to 2023
Market Size in 2023:
USD 24.2 Bn.
Forecast Period 2024-32 CAGR:
5.39%
Market Size in 2032:
USD 38.82 Bn.
Segments Covered:
By Product Type
Disposable Model
Rechargeable
Modular
Pod Systems
By Battery Mode
Automatic
Manual
By Distribution Channel
Tobacconist
Hypermarket/Supermarket
Vape Shops
Online
By Region
North America (U.S., Canada, Mexico)
Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
South America (Brazil, Argentina, Rest of SA)
Key Market Drivers:
Growing Awareness of Health Risks Associated with Traditional Smoking
Key Market Restraints:
Health Concerns and Safety Issues
Key Opportunities:
Development of New Features, Flavors, and Designs to Diverse Consumer Preference
Companies Covered in the report:
Ovale USA (U.S.), Altria Group, Inc. (U.S.), Nicquid (U.S.) Imperial Brands plc (UK), Philip Morris International (Switzerland), and Other Major Players.
Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics
3.1.1 Drivers
3.1.2 Restraints
3.1.3 Opportunities
3.1.4 Challenges
3.2 Market Trend Analysis
3.3 PESTLE Analysis
3.4 Porter's Five Forces Analysis
3.5 Industry Value Chain Analysis
3.6 Ecosystem
3.7 Regulatory Landscape
3.8 Price Trend Analysis
3.9 Patent Analysis
3.10 Technology Evolution
3.11 Investment Pockets
3.12 Import-Export Analysis
Chapter 4: E-Cigarette Kits Market by By Product Type
4.1 E-Cigarette Kits Market Snapshot and Growth Engine
Chapter 4: E-Cigarette Kits Market by By Product Type 4.1 E-Cigarette Kits Market Snapshot and Growth Engine 4.2 E-Cigarette Kits Market Overview 4.3 Disposable Model 4.3.1 Introduction and Market Overview 4.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F) 4.3.3 Key Market Trends, Growth Factors and Opportunities 4.3.4 Disposable Model: Geographic Segmentation Analysis 4.4 Rechargeable 4.4.1 Introduction and Market Overview 4.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F) 4.4.3 Key Market Trends, Growth Factors and Opportunities 4.4.4 Rechargeable: Geographic Segmentation Analysis 4.5 Modular 4.5.1 Introduction and Market Overview 4.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F) 4.5.3 Key Market Trends, Growth Factors and Opportunities 4.5.4 Modular: Geographic Segmentation Analysis 4.6 Pod Systems 4.6.1 Introduction and Market Overview 4.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F) 4.6.3 Key Market Trends, Growth Factors and Opportunities 4.6.4 Pod Systems: Geographic Segmentation Analysis
Chapter 5: E-Cigarette Kits Market by By Battery Mode 5.1 E-Cigarette Kits Market Snapshot and Growth Engine 5.2 E-Cigarette Kits Market Overview 5.3 Automatic 5.3.1 Introduction and Market Overview 5.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F) 5.3.3 Key Market Trends, Growth Factors and Opportunities 5.3.4 Automatic: Geographic Segmentation Analysis 5.4 Manual 5.4.1 Introduction and Market Overview 5.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F) 5.4.3 Key Market Trends, Growth Factors and Opportunities 5.4.4 Manual: Geographic Segmentation Analysis
Chapter 6: E-Cigarette Kits Market by By Distribution Channel 6.1 E-Cigarette Kits Market Snapshot and Growth Engine 6.2 E-Cigarette Kits Market Overview 6.3 Tobacconist 6.3.1 Introduction and Market Overview 6.3.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F) 6.3.3 Key Market Trends, Growth Factors and Opportunities 6.3.4 Tobacconist: Geographic Segmentation Analysis 6.4 Hypermarket/Supermarket 6.4.1 Introduction and Market Overview 6.4.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F) 6.4.3 Key Market Trends, Growth Factors and Opportunities 6.4.4 Hypermarket/Supermarket: Geographic Segmentation Analysis 6.5 Vape Shops 6.5.1 Introduction and Market Overview 6.5.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F) 6.5.3 Key Market Trends, Growth Factors and Opportunities 6.5.4 Vape Shops: Geographic Segmentation Analysis 6.6 Online 6.6.1 Introduction and Market Overview 6.6.2 Historic and Forecasted Market Size in Value USD and Volume Units (2017-2032F) 6.6.3 Key Market Trends, Growth Factors and Opportunities 6.6.4 Online: Geographic Segmentation Analysis
Chapter 7: Company Profiles and Competitive Analysis 7.1 Competitive Landscape 7.1.1 Competitive Benchmarking 7.1.2 E-Cigarette Kits Market Share by Manufacturer (2023) 7.1.3 Industry BCG Matrix 7.1.4 Heat Map Analysis 7.1.5 Mergers and Acquisitions 7.2 OVALE USA (U.S.) 7.2.1 Company Overview 7.2.2 Key Executives 7.2.3 Company Snapshot 7.2.4 Role of the Company in the Market 7.2.5 Sustainability and Social Responsibility 7.2.6 Operating Business Segments 7.2.7 Product Portfolio 7.2.8 Business Performance 7.2.9 Key Strategic Moves and Recent Developments 7.2.10 SWOT Analysis 7.3 ALTRIA GROUP 7.4 INC. (U.S.) 7.5 INTERNATIONAL VAPOR GROUP 7.6 INC. (U.S.) 7.7 NICQUID (U.S.) 7.8 JUUL LABS 7.9 INC. (U.S.) 7.10 NJOY (U.S.) 7.11 HEALTHIER CHOICES MANAGEMENT CORP. (U.S.) 7.12 PHILIP MORRIS INTERNATIONAL (SWITZERLAND) 7.13 BRITISH AMERICAN TOBACCO (UK) 7.14 EZEE E-CIGARETTES (UK) 7.15 IMPERIAL BRANDS PLC (UK) 7.16 J WELL FRANCE (FRANCE) 7.17 RITCHY GROUP LTD. (RUSSIA) 7.18 VAPORESSO (CHINA) 7.19 INNOKIN TECHNOLOGY (CHINA) 7.20 JOY TECHNOLOGY SHENZHEN COMPANY 7.21 LTD. (CHINA) 7.22 JAPAN TOBACCO (JAPAN) 7.23 AND OTHER MAJOR PLAYERS
Chapter 8: Global E-Cigarette Kits Market By Region 8.1 Overview 8.2. North America E-Cigarette Kits Market 8.2.1 Key Market Trends, Growth Factors and Opportunities 8.2.2 Top Key Companies 8.2.3 Historic and Forecasted Market Size by Segments 8.2.4 Historic and Forecasted Market Size By By Product Type 8.2.4.1 Disposable Model 8.2.4.2 Rechargeable 8.2.4.3 Modular 8.2.4.4 Pod Systems 8.2.5 Historic and Forecasted Market Size By By Battery Mode 8.2.5.1 Automatic 8.2.5.2 Manual 8.2.6 Historic and Forecasted Market Size By By Distribution Channel 8.2.6.1 Tobacconist 8.2.6.2 Hypermarket/Supermarket 8.2.6.3 Vape Shops 8.2.6.4 Online 8.2.7 Historic and Forecast Market Size by Country 8.2.7.1 US 8.2.7.2 Canada 8.2.7.3 Mexico 8.3. Eastern Europe E-Cigarette Kits Market 8.3.1 Key Market Trends, Growth Factors and Opportunities 8.3.2 Top Key Companies 8.3.3 Historic and Forecasted Market Size by Segments 8.3.4 Historic and Forecasted Market Size By By Product Type 8.3.4.1 Disposable Model 8.3.4.2 Rechargeable 8.3.4.3 Modular 8.3.4.4 Pod Systems 8.3.5 Historic and Forecasted Market Size By By Battery Mode 8.3.5.1 Automatic 8.3.5.2 Manual 8.3.6 Historic and Forecasted Market Size By By Distribution Channel 8.3.6.1 Tobacconist 8.3.6.2 Hypermarket/Supermarket 8.3.6.3 Vape Shops 8.3.6.4 Online 8.3.7 Historic and Forecast Market Size by Country 8.3.7.1 Russia 8.3.7.2 Bulgaria 8.3.7.3 The Czech Republic 8.3.7.4 Hungary 8.3.7.5 Poland 8.3.7.6 Romania 8.3.7.7 Rest of Eastern Europe 8.4. Western Europe E-Cigarette Kits Market 8.4.1 Key Market Trends, Growth Factors and Opportunities 8.4.2 Top Key Companies 8.4.3 Historic and Forecasted Market Size by Segments 8.4.4 Historic and Forecasted Market Size By By Product Type 8.4.4.1 Disposable Model 8.4.4.2 Rechargeable 8.4.4.3 Modular 8.4.4.4 Pod Systems 8.4.5 Historic and Forecasted Market Size By By Battery Mode 8.4.5.1 Automatic 8.4.5.2 Manual 8.4.6 Historic and Forecasted Market Size By By Distribution Channel 8.4.6.1 Tobacconist 8.4.6.2 Hypermarket/Supermarket 8.4.6.3 Vape Shops 8.4.6.4 Online 8.4.7 Historic and Forecast Market Size by Country 8.4.7.1 Germany 8.4.7.2 UK 8.4.7.3 France 8.4.7.4 The Netherlands 8.4.7.5 Italy 8.4.7.6 Spain 8.4.7.7 Rest of Western Europe 8.5. Asia Pacific E-Cigarette Kits Market 8.5.1 Key Market Trends, Growth Factors and Opportunities 8.5.2 Top Key Companies 8.5.3 Historic and Forecasted Market Size by Segments 8.5.4 Historic and Forecasted Market Size By By Product Type 8.5.4.1 Disposable Model 8.5.4.2 Rechargeable 8.5.4.3 Modular 8.5.4.4 Pod Systems 8.5.5 Historic and Forecasted Market Size By By Battery Mode 8.5.5.1 Automatic 8.5.5.2 Manual 8.5.6 Historic and Forecasted Market Size By By Distribution Channel 8.5.6.1 Tobacconist 8.5.6.2 Hypermarket/Supermarket 8.5.6.3 Vape Shops 8.5.6.4 Online 8.5.7 Historic and Forecast Market Size by Country 8.5.7.1 China 8.5.7.2 India 8.5.7.3 Japan 8.5.7.4 South Korea 8.5.7.5 Malaysia 8.5.7.6 Thailand 8.5.7.7 Vietnam 8.5.7.8 The Philippines 8.5.7.9 Australia 8.5.7.10 New Zealand 8.5.7.11 Rest of APAC 8.6. Middle East & Africa E-Cigarette Kits Market 8.6.1 Key Market Trends, Growth Factors and Opportunities 8.6.2 Top Key Companies 8.6.3 Historic and Forecasted Market Size by Segments 8.6.4 Historic and Forecasted Market Size By By Product Type 8.6.4.1 Disposable Model 8.6.4.2 Rechargeable 8.6.4.3 Modular 8.6.4.4 Pod Systems 8.6.5 Historic and Forecasted Market Size By By Battery Mode 8.6.5.1 Automatic 8.6.5.2 Manual 8.6.6 Historic and Forecasted Market Size By By Distribution Channel 8.6.6.1 Tobacconist 8.6.6.2 Hypermarket/Supermarket 8.6.6.3 Vape Shops 8.6.6.4 Online 8.6.7 Historic and Forecast Market Size by Country 8.6.7.1 Turkey 8.6.7.2 Bahrain 8.6.7.3 Kuwait 8.6.7.4 Saudi Arabia 8.6.7.5 Qatar 8.6.7.6 UAE 8.6.7.7 Israel 8.6.7.8 South Africa 8.7. South America E-Cigarette Kits Market 8.7.1 Key Market Trends, Growth Factors and Opportunities 8.7.2 Top Key Companies 8.7.3 Historic and Forecasted Market Size by Segments 8.7.4 Historic and Forecasted Market Size By By Product Type 8.7.4.1 Disposable Model 8.7.4.2 Rechargeable 8.7.4.3 Modular 8.7.4.4 Pod Systems 8.7.5 Historic and Forecasted Market Size By By Battery Mode 8.7.5.1 Automatic 8.7.5.2 Manual 8.7.6 Historic and Forecasted Market Size By By Distribution Channel 8.7.6.1 Tobacconist 8.7.6.2 Hypermarket/Supermarket 8.7.6.3 Vape Shops 8.7.6.4 Online 8.7.7 Historic and Forecast Market Size by Country 8.7.7.1 Brazil 8.7.7.2 Argentina 8.7.7.3 Rest of SA
Chapter 9 Analyst Viewpoint and Conclusion 9.1 Recommendations and Concluding Analysis 9.2 Potential Market Strategies
Chapter 10 Research Methodology 10.1 Research Process 10.2 Primary Research 10.3 Secondary Research
Frequently Asked Questions
What would be the forecast period in the E-Cigarette Kits Market research report?
The forecast period in the E-Cigarette Kits Market research report is 2024-2032.
Who are the key players in the E-Cigarette Kits Market?
Ovale USA (U.S.), Altria Group, Inc. (U.S.), International Vapor Group, Inc. (U.S.), Nicquid (U.S.), Juul Labs, Inc. (U.S.), NJOY (U.S.), Healthier Choices Management Corp. (U.S.), Philip Morris International (Switzerland), British American Tobacco (UK), Ezee e-cigarettes (UK),Imperial Brands plc (UK), J WELL FRANCE (France), Ritchy Group Ltd. (Russia), Vaporesso (China), Innokin Technology (China), Joy Technology Shenzhen Company, Ltd. (China), Japan Tobacco (Japan), and Other Major Players.
What are the segments of the E-Cigarette Kits Market?
The E-Cigarette Kits Market is segmented into Product Type, Battery Mode, Distribution Channel, and region. By Product Type, the market is categorized into Disposable Model, Rechargeable, Modular, and Pod Systems. By Battery Mode, the market is categorized into Automatic and Manual. By Distribution Channel, the market is categorized into Tobacconist, Hypermarket/Supermarket, Vape Shops, and Online. By region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; Netherlands; Italy; Russia; Spain; Rest of Western Europe), Asia-Pacific (China; India; Japan; Southeast Asia, etc.), South America (Brazil; Argentina, etc.), Middle East & Africa (Saudi Arabia; South Africa, etc.).
What is the E-Cigarette Kits Market?
A collection of devices in an e-cigarette kit heats a liquid solution (e-liquid) to produce vapor for inhalation. Usually, it consists of a battery, a heating element (atomizer), and a container or tank for storing the e-liquid. E-cigarette kits provide a convenient and possibly safer option than conventional tobacco smoking, accommodating different nicotine preferences and usage methods.
How big is the E-Cigarette Kits Market?
E-Cigarette Kits Market Size Was Valued at USD 24.2 Billion in 2023 and is Projected to Reach USD 38.82 Billion by 2032, Growing at a CAGR of 5.39% From 2024-2032.