Bottled Water Market Research Report 2025
Bottled Water Market Global Industry Analysis and Forecast (2025-2032) by Product (Purified, Spring, Mineral, Distilled, Sparkling, Others), Packaging (PET Bottles, Glass Bottles, Cans), Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Grocery Stores, Others) and Region
Bottled Water Market Synopsis:
Bottled Water Market Size Was Valued at USD 326.8 Billion in 2024, and is Projected to Reach USD 553.16 Billion by 2032, Growing at a CAGR of 6.8% from 2025-2032.
Bottled water is drinking water in sealed containers drawn from springs, wells, or treated municipal water supplies and often purified by processes such as distillation or reverse osmosis. Bottled water comes in both still and carbonated forms and is appreciated due to its convenience, safety, and taste factors.
The market for bottled water includes global production and retail sales of all types of water, including spring, mineral, purified, and sparkling water. It is placed as a safe and convenient hydration option globally. Bottled water has various uses, mainly as a convenient source of hydration for everyday use, travel, and outdoor recreation. It also finds specialized applications in medical facilities, emergency response kits, and industrial food production. Filtration, purification, and rigorous quality control are essential elements of the industry to provide consumer safety and regulatory compliance. Logistics, distribution, and delivery networks also play an important role in sustaining the bottled water supply chain.
The graph ranks top bottled water brands by revenue in 2025, with Coca-Cola and PepsiCo generating the highest earnings at $4.6B and $4.5B respectively. Nestlé, Danone, and Nongfu Spring follow as key competitors. Lower-tier brands like Fiji and Bisleri earned below $300 million.
Top Active Players Involved Are:
“3 springs water company LLC (USA), Absopure Water Company (USA), Acqua Minerale di Calizzano S.p.A (Italy), Al Ain Water (UAE), Aqua Holding Company (Russia), Aqua Pura (UK), Asahi Group Holdings (Japan), Bisleri International Pvt Ltd (India), CG Roxane LLC (USA), Coca-Cola Company (USA), Danone (Spain), Evian (France), Gurunanak Enterprises (India), Keurig Dr Pepper (USA), Nestle waters (Canada), Nongfu Spring (China), Otsuka Pharmaceutical (Japan), PepsiCo (USA), Primo Water Corporation (USA), Tata Consumer Products Limited (India), The Wonderful Company (USA), and Other Active Players.”
Bottled Water Market Growth and Trend Analysis:
Growth Driver Growing Awareness of Health
- The increasing demand for bottled water is driven in large part by awareness of international health concerns. Consumers want healthier alternatives for hydration as they become more health-conscious and concerned about the health risks posed by sugary drinks, including diabetes, obesity, and heart disease.
- Bottled water offers a healthy, clean, and pure alternative, particularly the mineral, alkaline, and vitamin-enhanced brands. The popularity of bottled water is also reinforced by health and wellness articles that often recommend drinking more water for weight loss, skin, and overall vitality.
Limiting Factor Environmental Issues with Plastic Waste
- The bottled water market is greatly hindered by environmental issues, particularly plastic pollution-related ones. Environmental organizations and news reports often criticize the industry for contributing significantly to the plastic waste of the world. Single-use plastic bottles contaminate oceans, rivers, and landfills, posing threats to ecosystems and wildlife.
- Worldwide recycling levels remain relatively low, even though numerous brands fund recycling schemes. In some countries and cities, tighter regulations on plastic use, like plastic bans and tariffs, have been enforced due to public pressure driven by green activism and the media. Old-style bottled water businesses experience reputational and regulatory challenges owing to the change among consumers to reusable options, filtered tap water, or green brands as consumer sensitivity towards the eco-footprint of bottled water rises.
Expansion Opportunity Growth of High-End and Eco-Friendly Packaging
- Developing premium, eco-friendly packaging is an interesting prospect for bottled water companies. Consumers increasingly value sustainability, particularly younger, environmentally conscious consumers. Recyclable glass bottles, aluminum cans, renewable plant-based polymers, and biodegradable bottles are gaining traction, based on coverage in business and innovation publications.
- Firms such as those making investments in green packaging can differentiate themselves in an over-saturated market and be aligned with broader environmental goals. Upscale consumers searching for sophisticated experiences tend to enjoy the luxury of sophisticated packaging as new necessities in new normal times. Beyond enhancing corporate reputation, amalgamating green packaging with exquisite appearance also reduces environmental footprint.
Challenge Barrier Competition from Filtration Systems and Tap Water
- The threat posed by superior tap water infrastructure and advanced home filtration systems is one of the biggest challenges for the bottled water industry today. Citizens now have clean, safe drinking water available to them due to significant improvements in municipal water systems in most cities, particularly in developed countries.
- Simultaneously, increasing numbers of customers are investing in affordable home filters that provide filtered water without the cost or environmental effect of bottled products.
- Businesses that sell bottled water have it harder to justify their exorbitant prices due to this trend. Consumer confidence in other sources of water will likely increase as technology advances, which may be harmful in the long term.
Bottled Water Market Segment Analysis:
Bottled Water Market is segmented based on Product, Packaging, Distribution channel and Region
By Product, Purified Segment is Expected to Dominate the Market During the Forecast Period
- The Purified Water segment shall have a strong hold on the market for bottled water between 2025 and 2032. Purified water goes through treatments such as distillation, reverse osmosis, and deionization to eliminate impurities and is therefore highly relied upon for use in everyday consumption.
- It tends to be cheaper than mineral or spring water and is thereby able to reach a broader base of customers across both developed and developing economies. Accelerating urbanization, growing health consciousness, and municipal water quality concerns are forcing consumers to opt for purified bottled water.
By Packaging, PET (polyethylene terephthalate) bottles Segment Held the Largest Share in 2024
- PET (polyethylene terephthalate) bottles were the largest segment of the global market for bottled water in 2024. Several key factors are responsible for their predominance. To begin with, PET bottles are ideal for large-scale production and wide distribution because they are inexpensive, lightweight, and durable.
- They are convenient for on-the-go consumption due to their portability and resealability, which is particularly attractive to travelers and urban consumers. Large bottled water companies such as Nestlé Pure Life, Dasani, and Aquafina also favor PET packaging due to its scalability.
- PET remains the preferred material in both developed and developing nations because of its affordability, size range, and relatively high recyclability compared to other plastics, even in the wake of increasing environmental issues.
Bottled Water Market Regional Insights:
Asia Pacific is Expected to Dominate the Market Over the Forecast Period
- Due to the fast-paced urbanization, population growth, and increasing disposable incomes in the region, the Asia Pacific region is anticipated to lead the bottled water market throughout the forecast period. Fear of tap water contamination and waterborne diseases is increasing demand for safe drinking water in countries such as China, India, Indonesia, and Vietnam.
- Expansion is also being fueled by aggressive promotion by local and international brands, expanding retail networks, and increasing popularity of premium and functional bottled water varieties. Asia Pacific will likely have the greatest market share globally due to its large consumer base and ongoing infrastructure development.
Bottled Water Market Active Players:
- 3 springs water company LLC (USA)
- Absopure Water Company (USA)
- Acqua Minerale di Calizzano S.p.A (Italy)
- Al Ain Water (UAE)
- Aqua Holding Company (Russia)
- Aqua Pura (UK)
- Asahi Group Holdings (Japan)
- Bisleri International Pvt Ltd (India)
- CG Roxane LLC (USA)
- Coca-Cola Company (USA)
- Danone (Spain)
- Evian (France)
- Gurunanak Enterprises (India)
- Keurig Dr Pepper (USA)
- Nestle waters (Canada)
- Nongfu Spring (China)
- Otsuka Pharmaceutical (Japan)
- PepsiCo (USA)
- Primo Water Corporation (USA)
- Tata Consumer Products Limited (India)
- The Wonderful Company (USA)
- Other Active Players
Key Industry Developments in the Bottled Water Market:
- In February2024, Roxane UK made a significant investment in its Aqua Pura facility in Cumbria, enhancing operations with a new five-litre bottling line and an automated warehouse featuring 13 laser-guided vehicles. The Eden Valley site, acquired in 2020, is one of the UK’s largest aquifers and employs about 100 locals. Roxane also purchased 221 additional acres to safeguard the aquifer from contamination. Aqua Pura experienced a 65% year-on-year growth in 2022/23, marking it as one of the UK’s fastest-growing mineral water brands.
- In November 2024, Evian, in collaboration with Pharrell Williams and his brand Humanrace, launched limited-edition “Fountain of Youth” glass bottles in both still and sparkling options. The bottles, available in blue and green, marked the second phase of their partnership and reflected a shared focus on wellness and hydration. This release also marked the first time evian offered both still and sparkling water in glass bottles. The product became available at select U.S. retailers and restaurants starting in December.
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Bottled Water Market |
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Base Year: |
2024 |
Forecast Period: |
2025-2032 |
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Historical Data: |
2018 to 2024 |
Market Size in 2024: |
USD 326.8 Bn. |
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Forecast Period 2025-32 CAGR: |
6.8% |
Market Size in 2032: |
USD 553.16 Bn. |
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Segments Covered: |
By Product |
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By Packaging |
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By Distribution channel |
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By Region |
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Growth Driver: |
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Limiting Factor |
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Expansion Opportunity |
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Challenge Barrier |
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Companies Covered in the Report: |
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Chapter 1: Introduction
1.1 Scope and Coverage
Chapter 2:Executive Summary
Chapter 3: Market Landscape
3.1 Market Dynamics and Opportunity Analysis
3.1.1 Growth Drivers
3.1.2 Limiting Factors
3.1.3 Growth Opportunities
3.1.4 Challenges and Risks
3.2 Market Trend Analysis
3.3 Industry Ecosystem
3.4 Industry Value Chain Mapping
3.5 Strategic PESTLE Overview
3.6 Porter's Five Forces Framework
3.7 Regulatory Framework
3.8 Pricing Trend Analysis
3.9 Intellectual Property Review
3.10 Technology Evolution
3.11 Import-Export Analysis
3.12 Consumer Behavior Analysis
3.13 Investment Pocket Analysis
3.14 Go-To Market Strategy
Chapter 4: Bottled Water Market by Product (2018-2032)
4.1 Bottled Water Market Snapshot and Growth Engine
4.2
Frequently Asked Questions
What is the Forecast Period Covered in the Bottled Water Market Research Report?
The projected forecast period for the Bottled Water Market Research Report is 2025-2032.
Who are the Key Players in the Bottled Water Market?
3 springs water company LLC (USA), Absopure Water Company (USA), Acqua Minerale di Calizzano S.p.A (Italy), Al Ain Water (UAE), Aqua Holding Company (Russia), Aqua Pura (UK), Asahi Group Holdings (Japan), Bisleri International Pvt Ltd (India), CG Roxane LLC (USA), Coca-Cola Company (USA), Danone (Spain), Evian (France), Gurunanak Enterprises (India), Keurig Dr Pepper (USA), Nestle waters (Canada), Nongfu Spring (China), Otsuka Pharmaceutical (Japan), PepsiCo (USA), Primo Water Corporation (USA), Tata Consumer Products Limited (India), The Wonderful Company (USA), and Other Active Players.
How is the Bottled Water Market segmented?
The Bottled Water Market is segmented into Product, Packaging, Distribution channel, and Region. By Product, the market is categorized into Purified, Spring, Mineral, Distilled, Sparkling, Others. By Packaging, the market is categorized into PET Bottles, Glass Bottles, Cans. By Distribution channel, the market is categorized into Supermarkets & Hypermarkets, Convenience Stores, Grocery Stores, Others. By Region, it is analyzed across North America (U.S.; Canada; Mexico), Eastern Europe (Russia; Bulgaria; The Czech Republic; Hungary; Poland; Romania; Rest of Eastern Europe), Western Europe (Germany; UK; France; The Netherlands; Italy; ; Spain; Rest of Western Europe), Asia-Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC), Middle East & Africa (Türkiye, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa), South America (Brazil; Argentina, etc.).
What defines the Bottled Water Market?
The market for bottled water includes global production and retail sales of all types of water, including spring, mineral, purified, and sparkling water. It is placed as a safe and convenient hydration option globally.
What is the market size of the Bottled Water Market?
Bottled Water Market Size Was Valued at USD 326.8 Billion in 2024, and is Projected to Reach USD 553.16 Billion by 2032, Growing at a CAGR of 6.8% from 2025-2032.
